The Holistic Approach to Real Estate Learn how some brokers and agents are taking their clients’ mind, body, and soul into account—and gaining more business because of it. July 2017 | By Lee Nelson Although the word “holistic” is usually associated with health and medicine, real estate professionals can apply this philosophy to their business. Some are even adding it to their professional title. Holistic real estate starts with the agent, says Kristy Woodford, broker at Windermere Real Estate/Olympia in Olympia, Wash. “Clients often seek me out because of my approach,” she says. “As I focus on my own mind, body, and soul’s health, I create a calm and healthy atmosphere.” Woodford says her holistic style helped a recent seller get through a rocky deal with a spirit of love and peace. A structural problem that was discovered during the inspection and an unreliable lender created challenges for both Woodford’s client and the buyer. But all parties collabora
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