Zillow ‘Instant Offers’ launches in two cities to test quick-and-easy option for home sellers
Zillow has waded into the complicated and sometimes lengthy process of selling a home by launching a new product on Monday called Instant Offers. The new initiative, being tested in Las Vegas and Orlando, Fla., is billed as a way for homeowners to avoid traditional hassles and sell quickly.
By avoiding traditional home sale necessities such as staging and open houses, Zillow says that sellers alleviate some stress, and they can gain additional control over such things as closing date and price.
“Sellers are looking for more solutions when selling their home,” Zillow Group chief marketing officer Jeremy Wacksman said in the release. “For some, selling in a short timeframe with certainty around the closing date is attractive, or even necessary.”
Wacksman said it’s all about providing what consumers demand.
“Across many industries, we’re seeing a rise of technology assisted transactions, and many consumers desire this type of innovation in real estate,” Wacksman said. “We want to provide options for convenience, while providing home sellers with useful information to help them make an informed financial decision. That’s why we provide them with any offers submitted by investors, as well as an estimate from a real estate agent who can help them better understand what that home may sell for on the open market.”
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