Power of House Talks by The Cerdafied Development Group

California Real Estate — August 2015            Reinventing Real Estate Jeannette Brown Digital disruptions in real estate require strategizing, adaptability. Technology coupled with consumers’ growing reliance on a shifting landscape of online portals has compelled the CALIFORNIA ASSOCIATION OF REALTORS® to convene a special Thought Leadership roundtable on disruptions facing the industry. To offer perspective on this,C. A.R. CEO Joel Singer was joined recently by the following top executives: Zillow’s Curt Beardsley, Vice President of Industry Development; Realtor.com’s Luke Glass, Executive Vice President of Industry Platforms; and Trulia’s Paul Levine, President (formerly Chief Operating Officer). Importantly, the executives emphasized the profession’s future prospects amidst the acceleration of audience demand for consumer-friendly real estate information on the Internet. It would seem the growth